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The ECO minerals story

ECO minerals was created by Lulu Starman in 2007 and has grown to one of Australia's favourite Vegan, natural cosmetic brands. Today ECO minerals is operated by Lulu and Michael in Byron Bay and a host of other magical staff.


Lulu has a background in science and conservation and is a lover of animals ...and amazing beauty products. It has turned out to be the perfect blend of skill and passion "I started ECO minerals with the intention of creating everything i would want and look for in a brand. An amazing product that is kind to our Planet, kind to animals and is affordable for everyone." Lulu started ECO minerals with her friend Amber in 2007 and right away they new the product was amazing - but how to take it to the rest of the world? In 2012 Lulu teamed up with Michael to create ECO minerals to be he brand it is today. Both Directors perfectly complement each others skills and they share the solid core beliefs:

  • creating and selling an amazing product
  • having fun
  • treating customers with love and kindness
  • ethically sourcing ingredients
  • Vegan & cruelty free products are the most beautiful
ECO minerals is sold in hundreds of stores across the galaxy and we happily and proudly offer 100% Money Back and Colour Match Guarantee.