Byron Bay, Australia

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Who We Are

Lulu Starman animal lover and creator of eco minerals

eco minerals is Australia's favourite eco vegan makeup.  From 2007 we have been selling pure, beautiful cosmetics and are located in Byron Bay, Australia.  We are passionate about creating the most amazing, high performance cosmetics that are healthy for your skin, the Planet and our animal friends.  All eco minerals products are cruelty free and vegan and made from ethically sourced 100% natural products.

eco minerals was created by Lulu and her friend Amber with the mission to create the brand of their dreams that looked amazing on the skin, was natural and affordable.  Today eco minerals is run by Lulu & her business partner Michael.  Lulu is a huge advocate of animal liberation and eco friendly packaing.  We happily spread the message about important issues such as animal testing, vegan lifestyle and minimising plastic waste.

100% Colour Match and Money Back Guarnatee

  • your PERFECT mineral foundation or your money back
  • use our free phone app to choose your products
  • ECO refills minimise plastic waste - keep your foundatin, bronzer or blush jar and top up with an eco refill - save plastic, save shipping costs & save $$       




Great product!!! Love the finish and how
minimal you have to use to get an even coverage.

Larisa, Mildura


Great product! i love how just a tiny amount
gives coverage i want.

Leanne, Potts Point


I am in love with ECO minerals. The best mineral make up I have ever used It's beautiful!

Libby, Newcastle


Great cover but also a very natural look
and quick and easy to apply.

Nadine, Hobart


Finally a product my sensitive
skin can wear - amazing finish.

Belinda, Broome


Fantastic service - colour
match guarantee much appreciated - thank you!

Linda, Darwin


I am really happy with the finish,
coverage and how long foundation wears - very impressed!

Gabrielle, Adelaide


Completely natural, VEGAN and
ECO friendly… AND beautiful - thank you ECO minerals.

Kylie, Byron Bay