eco minerals is created with the most pure, toxin free, highest quality, ethically sourced minerals in the world.

You can feel the difference on your skin. eco minerals is free from fillers, chemicals, nano particles and animal products.

eco minerals is proudly Australian made from ethically sourced, pure minerals. There are no fillers and no nano particles - just 100% natural ingredients of the highest quality. Here is a list of ingredients. Rocks and minerals can not be certified organic.- but if we add any botanical ingredients that are organic, they are marked with a star. +/- shows ingredients that may be present depending on colours/shades. Because we love animals - all ingredients are Vegan and Cruelty Free.

eco minerals were delighted to see toxin free guru Sarah Wilson feature our products in her favourites list. 

Here is a list of ingredients for all eco minerals products:

    • BLUSH Mica +/- Titanium Dioxide, Iron Oxides, Tin Oxide
    • ECO EXOTIC BRONZER Mica, Zinc Oxide, Titanium Dioxide, Iron Oxides, Kaolin
    • FLAWLESS FOUNDATION Mica, Titanium Dioxide, Zinc Oxide, Kaolin +/- Iron Oxides, Ultramarine Blue, Tin Oxide
    • PERFECTION FOUNDATION Mica, Zinc Oxide +/- Titanium Dioxide, Iron Oxides, Ultramarines
    • EYE AND BROW COLOUR Mica, Titanium Dioxide, Iron Oxides, Tin Oxide, Ultramarines, Chromium Green Oxide, Zinc Oxide
    • CONCEALER Caprylic Triglyceride (from coconut), Mica, Zinc Oxide, Zea Mays, Jojoba Oil, Cetearyl Glucoside, Cetearyl Alcohol, Shea Butter, Polyglyceryl Oleate, Stearic Acid, Tocopherol, Grapefruit Seed Extract, Depending on colour, may contain (+/-) Titanium Dioxide, Iron Oxides, Ultramarines
    • WHITE LIGHT ILLUMINATE Mica, Zinc Oxide, Titanium Dioxide, Ultramarines
    • ALCHEMY HI LIGHT CREAM Water, Mica, Certified Organic Glycerine, Cetearyl Glucoside, Cetearyl Alcohol, Citrus Grandis (Grapefruit) Fruit Extract, May (+/-) Tin Oxide, Titanium Dioxide, Iron Oxides
    • MINERAL MASCARA Water, Glycerine*, Alcohol, Acacia Plant Gum, Sucrose*, Cetearyl Glucoside, Cetearyl Alcohol, Castor Seed Oil*, Jojoba Seed Oil*, Copernicia Cerifera Wax*, Cetyl Alcohol, Citrus Grandis Fruit Extract, Carrageenan, Kaolin, Mica, Tin Oxide, Titanium Dioxide, Iron Oxides
    • VEGAN LIPSTICKS Castor Oil, Jojoba Oil, Cocoa Butter, Candelilla Wax, Carnauba wax, Vitamin E.May Contain+/- Mica, Iron Oxide (CI# 77491,77492, 77499), Tin Oxide, Titanium Dioxide, Ultramarines   
    • BRUSH CLEANER Aloe Barbadensis Leaf Juice, Chamomilla Recutita Matricaria (Chamomile) flower Extract, Decyl Glucoside, Backhousia citriodora (Lemon Myrtle) oil, Lonicera Caprifolium (Honeysuckle) Flower Extract, Rosmarinus Officinails (Rosemary) Leaf Oil, Lonicera Japonica (Honeysuckle) Flower Extract Lavendula Angustifolia (Lavendar) oil, Limonone, Linalool

The pure minerals we use are sourced from Australia, United States and Europe. For ethical reasons including child labour and for purity and quality, we have chosen not to use any minerals sourced from Africa, India or any Asian country. The minerals we use are abundant on the Earth and the average women will use less than 1 kg of mineral makeup in their lifetime - so for a beauty product it is one of the safest and low impact products for both your skin and the Earth and water ways.  Lulu, creator of eco minerals is committed to using the most high performance natural, eco and vegan ingredients in eco minerals.  "Back when i started eco minerals I was really creating the brand for myself - everything that was important to me.  Today there are alot of high quality brands and amazing natural products.  I've worn eco minerals almost every day since 2007 and I love knowing that what i put on my skin is healthy and protects my skin from the sun without a very low impact to our beloved Mumma Earth."

Ingredients in eco minerals

  • 100% pure minerals
  • No bismuth oxychloride
  • No nano particles
  • No fillers - no talc, magnesium stearate
  • High SPF 24 because only minerals are used.
  • No dyes and colourings or coated mica.

What are fillers?

ECO minerals use pure minerals - there are no fillers. Fillers are an ingredient that is added to bulk up the product and isn't added to benefit the skin - they are usually generally added so the manufacturer makes more profit on each product. Fillers are usually cheap ingredients and are often irritating to the skin and in some cases, damaging to your health. Talc is an example of a filler in mineral makeup.

How do i know which mineral brands are pure and which are not?

When shopping for minerals, it's not easy to know the origin and purity of your minerals. For example, zinc oxide could be listed as the same on 2 different products and one may be pure and the other may be micronised or contain nano particles. It is best for you to research mineral makeup brands or go with brands like eco minerals who are passionate about using only the most pure minerals. Another way to see if a product is pure minerals is to look at the sun protection SPF. A pure mineral product will be around SPF 24. Products will fillers tend to not state the SPF or to be a maximum SPF of 15.

Are eco minerals ingredients and products certified organic?

Mineral makeup that is pure, can not be certified organic. This is because it is pure ground up rocks - they are not grown in farming, like food for example, so they can not be certified. If you have a mineral makeup that is certified organic it is either a liquid that has 70% or more of plant oil or water/essence, or it has 70% of an ingredient like corn or rice flour added. This means that the product will not usually feel light and breathable and you will not get amazing coverage or sun protection with a small applciation of product. So when it comes to mineral makeup - certified organic is not best. PURE MINERALS are what you need to look for: no talc, no bismuth oxychloride, no magnesium stearate.

What are the key ingredients used in eco minerals cosmetics?

Our mineral foundations, bronzers and blush are made from a combination of 4 key minerals to give coverage, sun protection and colour - there are small amounts of other minerals (rocks) used depending on the colour. These key ingredients are Zinc oxide which is very calming on skin, Iron Oxide which gives pigment, Titanium Dioxide - a pure mineral that gives sun protection and coverage and mica which gives a beautiful finish and texture to the products. Kaolin clay is also added to Flawless mineral foundation - it helps control shine.  Kaolin is not good on dry or mature skin - so this is not used in Perfection Foundation.

My skin has reacted to mica in the past - would eco minerals mica be the same?

If you have had a serious reaction to mica, then it's best to avoid it. If you have had any reaction, please do a patch test or consult your skin professional. Most customers skin is happy with the mica used in eco minerals. It is a pure mineral that is not coated with artificial dyes and colourings like mica often is. it is also a gentle form of mica that is not rough on the skin.


eco minerals pride themselves in using only the most pure, natural ingredients. Because of the pure ingredients used, there is no need for testing on animals (another benefit of natural products) and they also LOOK FLAWLESS on your skin and are very gentle and nourishing to your skin - making eco minerals suitable for all skin types including teenage skin and sensitive skin. (Always do a patch test first if you have reacted to cosmetics in the past.) FIND OUT MORE

eco minerals products are available as samples and are also covered by our famous 60 day Colour Match and Money Back Guarantee.

The Five Essential Ingredients in Natural Mineral Makeup

Iron Oxides Titanium Oxides Zinc Oxide
Mica Silica (Kaolin Clay)

If you read any mineral makeup review they will say that there are five essential ingredients used in the majority of mineral makeup brands, including Eco Minerals. These form, to a greater and lesser degree as appropriate, the naturally safe and healthy base ingredients in our natural mineral makeup. They are used because these mineral foundations are considered safe for virtually every skin type and together can generate a vast range of colours and tones to match our ever changing moods and your unique and sometimes very sensitive complexion. Kaolin is an additional ingredient worthy of mention because it has special qualities that make it ideal in some situations.

If you research any of the many mineral makeup reviews you will find these organic mineral makeup ingredients mentioned time and time again because of their many beneficial and non-harmful properties, as well as their excellent performance as economical and long-lasting products; to put it simply they are the best mineral makeup compounds in use in today's fast moving and active makeup market. This market is increasingly driven by the demands of consumers, especially in Australia, for "eco makeup" that neither harms people or the environment and which are not made with chemicals.

So what is it about mineral makeup Australia finds so appealing? To answer that question let's have a look in more detail at these mineral makeup key ingredients.

Iron Oxides

Iron oxides are found in almost all mineral foundation makeup, as well as in conventional makeup brands. There are many important reasons for this: it has superb colouring properties, producing an ideal range of intense and striking colours from black to browns to reds and oranges. It can also be used in a wide range of cosmetic products such as eye shadow, talcum powders, blush, face powders and lipstick. Iron oxide is resistant to water it and so proves to be very stable and does not easily smear or bleed; it is also known for its long-lasting effect, and therefore requires fewer applications. Perhaps of key interest to many women is its reputation for being very gentle, hypoallergenic and non-toxic when applied to their skin.

You might find some people arguing that iron oxides are not completely "natural". They base this argument on the fact that raw Iron Oxides go through a synthetic cleaning process. This does not alter the basic oxide, but is a process required because iron oxides, in their raw form may be mixed together with heavy metals such as cadmium, mercury and arsenic and therefore the oxides are "washed" with water to remove these. Iron oxides are then graded for use in cosmetics after going through an essential and carefully controlled laboratory process of oxidation and purification.

Iron oxides are used in organic mineral makeup primarily for the fantastic, bright and earthy colours they produce when mixed with titanium dioxide (browns), Ferric Oxide Hydrate (yellows), Colcothar (bright reds) and ferric ferrous oxide for black. Further mixing of these colours will then produce a wide range of bright colours that are long-lasting and have good light stability.

Iron oxides are the crystals that form on volcanic magma (lava), so it is indeed a natural product from the depths of our planet. Some of the sources for iron oxide are magnetite, loadstone, iron stone (tiger iron). Other sources are bloodstone, feldspar, olivine, and even meteorites (shergottites, chassigny, anchondrites, nakhites and chodrites). Mineral makeup is also sourced from healing stones like tigers-eye, carnelian, amethyst, ocean and red jaspers, moss and serpentine agate, green tourmaline, tangerine quartz, champagne aura quartz, coloured obsidians and the mineral gem chrysoberyl.

Titanium Dioxide

Titanium dioxide was first identified in 1791 by an Englishman born in Cornwall, William Gregor. He was a mineralogist who studied chemistry in Cambridge in the 1700s. While walking around his home county he noticed a sandy, black substance which he then studied and identified as a mineral which he named menachanite. The dear man died in 1817 but his legacy still lives on today, in the now increasingly popular mineral makeup, mineral foundation and eco makeup cosmetics. In 1795 Martin Klaproth, a German chemist, was the man who gave titanium oxide the name we use today after he also identified this new element. He renamed it Titanium, after the mythological Greek giants.

Titanium is corrosion resistant, strong yet light and has a wonderful burnished sheen finish. As with Iron Oxide, Titanium occurs naturally and undergoes a similar and strictly controlled purification process. It is now used extensively in sunscreens to protect us from ultraviolet radiation. In mineral foundation makeup it is used because of its attractive opacity, transparency and intense white colour. It protects products from deterioration because of the way it absorbs, scatters and reflects light.

Titanium Dioxide is one of the best mineral makeups because it is kind and gentle to all skin types. It also allows the skin to breath, acts as a good concealer and helps to get rid of blemishes, spots and rosacea. It is also renowned for inducing a fresh, young-looking complexion.

It is also used as a colouring ingredient, as mentioned above, particularly when mixed with Iron Oxide and produces a pearly sheen.

The oxide is a natural crystal and found in such delightful things as sapphires, rubies and obsidian. It also contains other natural chemicals that are good for your skin. It does not block your pores because it "floats" on the surface of your skin. Many liquid foundations use colourants, oils and other chemicals that can irritant a delicate skin and women around the world have found Titanium based products to be much safer and gentler on their skins and the remarkable colouring properties provide an ideal base for applying additional colours. It is also known for effectively concealing lines, wrinkles, and those horrid black circles that can appear under the eyes. If you are looking for a fresh, young looking, pearly complexion this is an excellent choice.

Zinc Oxide

Zinc Oxide is also known for its gentle and harmless effect on most skin-types. It can be used as a binder, a colourant and as a preservative. Zinc Stearate is used as an anti-caking agent because of its ability to coat other particles and make them water repellent. This is especially useful in foundation products because there is no need to use liquid and it allows a smooth and problem-free application. It is often added to other powders to generate extra adhesion which in turn aids in building up layers, either for aesthetic effect or to act as a sun-block. It is used across the range of cosmetic products in eye-liners and shadows, blush and facial powders, bronzers, body powders and lotions, concealers, oil controllers and, of course, foundations.

Famous for it calming effect on irritated skins it is also used to relieve sun-burn, windburn and nappy-rash. Indeed the American Food and Drug Administration (FDA) have certified its use as a skin protectant. It is particularly effective in cosmetics acting as a sun-screen and for its gentle and healing effect on all skin types.

For many years Zinc Oxide has replaced many of the harmful ingredients that used to be used in makeup and all of the leading brands use it in their products because of its non-reactive and safe properties on human skin. It is particularly good for people suffering from rosacea, spots and blemishes.

Zinc Oxide comes with a selection of names you might find when you check a products labelling: tephorite, willmite, rhodonite, franklinite, fowlerite and finally, zincite. When it comes to sourcing zinc mineral makeup Australia is a major producer with an active zinc mining industry.

Zinc has a pretty amazing history. It was first used by the Romans for making brass. In the 1300s in India it was first identified as a metal and zinc powder was a common remedy for sore and blistered eyes and was also used to treat open wounds. The Chinese joined in during the 1600s and 1700s, again to produce brass. Later on Europeans started to import zinc from them. It is used in electronics, in healing creams and is probably the most widely used topical medicine around today. Zinc Oxide has a long and distinguished history of helping and healing all of us.


It is the magic of Mica that gives modern mineral makeup brands a shimmering matte sheen. It is a transparent mineral that loves to play with light and shade in tones of grey, green and blue. It is formed in metamorphic rock formations and is therefore a very ancient mineral indeed.

Mica is a primary ingredient in all modern makeup products. This silky powder is the base for shadows, foundations and almost all coloured products and gives to them that attractive sheen we all adore. The group of Mica minerals offer a range of shimmering sheens from complete matte to a highly glistening and luminous sheen. When used as a filler Mica gives a smooth and creamy feel when applied to your skin. Because Mica is so translucent it is not, on its own, a good cover for blemishes, but when it is mixed with Titanium and Zinc Oxides it will produce a colourful and effective covering. Modern mineral foundations may contain up to 50% Mica in their preparations.

Mica is considered safe to use on most skins and, like the other mineral ingredients, it has hypoallergenic and non-comedogenic properties. It is also well known to calm skins suffering from erythema (redness and soreness of the skin, such as sunburn).

Kaolin Clay

China Clay or Kaolin clay is used in particular types of cosmetic products designed for oily skin. Kaolin will lessen shine and gives the skin a flawless finish. Kaolin is very good at hiding skin imperfections and it is used in many products to heal and repair skin.  It is amazing to have a tiny amount in products for normal and oily skin - but for dry skin or those of us with lines or wrinkles - we make a special makeup with no kaolin.

Kaolin has excellent absorption, binding and concealing properties making it an ideal additive to many cosmetic products. It has a very fine texture which aids in makeup application and produces a very opaque base for colours to shine upon. Even with a medium application a Kaolin based product will be ideal for hiding lines and other unwanted features.

Kaolin, like the other five main ingredients, also offers healing, caring and nurturing benefits for your skin. It is ideal for people trying to control rosacea, acne and other skin problems. It also offers protection from the sun and it does not pull your skin's natural oils out of your pores, which helps to maintain a long-lasting and smooth effect, especially in hot and humid conditions or in the wet. Tests have shown that Kaolin stimulates circulation and it is therefore an excellent choice to use with exfoliates and cleansers.  

Ingredients to avoid in your makeup

Having extolled the benefits of these six all natural mineral products, here is a quick guide of what to avoid:

  • Bismuth Oxychloride:

This compound is synthetically manufactured, although it does contain some natural elements. It has been known to make rosacea and acne worse by clogging pores. It can also permanently enlarge pores.

  • FDC Lakes and Dyes:

Research has shown that the dyes and lakes found in conventional makeup can cause toxic effects on your brain. Scary? Definitely. Dyes are water soluble, but do not dissolve in oils. Lakes are made by combining dyes with salts to make insoluble compounds.

  • Parabens:

Methylparaben, propylparaben and butylparaben are chemical preservatives. They are described as being estrogenic, meaning they mimic the functions of the hormone estrogen. They are therefore disruptive of normal hormone function. Exposure to external sources of estrogen hormone has been linked to an increased risk of breast cancer.

  • Propylene Glycol:

Propylene Glycol (PG) and ethylene glycol (EG) are both petroleum derivatives that act as solvents and wetting agents. They can easily penetrate the skin and will weaken cell structure. PG can get into your blood stream so fast that factory workers are advised to avoid direct contact which can cause kidney, brain and liver problems.

Dermatitis, nausea, gastro-intestinal disturbances and vomiting are among the dreadful side effects of chronic exposure to these compounds. Skin dehydration as well as chronic surface damage are more side effects that you will want to avoid if you are trying to maintain healthy looking skin.

  • Sodium Lauryl Sulfate:

SLS is a harsh detergent which breaks down the surface tension of water. It damages the skin, causing dryness, scaliness, loss of elasticity and roughness. It acts by reducing the ability of the skin cells to retain moisture, resulting in severe water loss and loss of water binding ability.

  • Talc:

This mineral is similar to the carcinogen asbestos. Talc particles have been found in the lungs and ovaries of cancer victims. The frequent use of talc poses a strong risk of respiratory defects and lung cancer. In fact, studies in the 1990s showed that cosmetic-grade talc caused tumours in animal subjects.