Our Story

Eco Minerals was created by Lulu Starman and her beloved friend Amber Handley in 2007 with the clear intention of being a high performance, completely natural, eco-friendly 100% pure natural mineral cosmetic range.

"We were both single parents at the time and sleepless nights had brought on the first signs of aging! We decided we needed a business that let us work from home and be with our children as well as making our skin healthier."

It was from these simple needs that we set out on our journey. Today Eco Minerals is a household name throughout Australia.

Lulu and Amber started out selling Eco Minerals to their friends, and then their friends' friends and now to amazing retailers all across the world. 

Today Eco Minerals is still based in beautiful Byron Bay, Australia and is run by Lulu and her super powered business partner Michael.

Eco Minerals offer eco-refill sachets to top up containers - these eco-refill sachets are biodegradable and minimise plastic waste.

"The magic of Eco Minerals lies in our clear intention to create beautiful, pure products that are eco-friendly and cruelty-free, that look and feel simply PERFECT on your skin." Lulu Starman.